Wabtec is a global transportation company. With locations all over the world and a many non-desk employees, Wabtec leadership wanted a platform to highlight employee stories to promote their values, communicate with their manufacturing crew and share stories that highlight positive stories.
The solution was to design a printed monthly newsletter that non-desk employees could pick up in break rooms or receive it on the mail. Each issue focuses on a theme related to Wabtec’s values and goals. And each article follows a similar structure but with different content. The costs of printing and cost of production were considered in the design process.
After creating the version in English, we sent the copy to professional translators and readjusted the layout to fit the translated copy. The Portuguese and Spanish versions usually required more characters so there was a lot of font size and spacing adjustments.
The last article of the newsletter was called Picture This. These allowed for more creative freedom since the idea was to make an infographic with data related to the month's theme.
