As MyEyeDr. expanded through acquisitions, we partnered with them to support new team members.
Responsiblities
Visual design
Information Architecture
User analysis
Information Architecture
User analysis
key wins
Grouping complex content into clear sections with a static side nav provided easy wayfinding.
key wins
Conversational questions mirrored real human dialogue and the communications tone. They also offered users another way to explore the site.
key wins
Using the employer brand that we developed a year prior was the foundation of the communications.